Campaign Handbook

So you’ve decided to run for office. Now what do you do?

Most people’s experience with campaigns is through the media—news stories, television shows, or movies. A few have volunteered or worked on a campaign, but being the candidate yourself is unlike any other experience in your life.

Local campaigns may have some similarities to the “big campaigns,” but there are many differences. Don’t get trapped into “playing it like the big boys.”

All campaigns have a basic structure—raise money and talk to voters—but the simple things are the hardest.

Plan your campaign early (months and even a year in advance). Your plan should include:

  • Message and Persuasion
  • Fundraising
  • Get Out The Vote (GOTV)
  • Walking
  • Mailing
  • Volunteers

Vantage Campaigns™ is here to help.  We provide the strategies and campaign services that support candidates, allowing candidates do what they do best, raise money and meet voters.

  • Strategy & Targeting
  • Walking/Canvassing
  • Mailers/Literature
  • Phone Banking
  • Lawn & Road Signs
  • Fundraising
  • Absentee Voters/Early Voting
  • Get Out The Vote (GOTV)
  • Campaign Committees & Finance